The Future Of Television. Dissected Daily.
College Football Independence and How Conference-Less Teams Can Stay on TV
Boise State's perceived unhappiness about the new Mountain West Conference TV deal could mean another program weighing the pros and cons of independence.
Crossover & Other Viewership Insights for ABC’s “-ish” Shows
We looked at viewership trends around ABC's sister shows grown-ish, mixed-ish and black-ish, using insights from Inscape.
Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn't advertised on TV at all until earlier this month, but it's grown to quickly sit atop the beer category in terms of spend.
The Hits Keep Comin': New Scripted Series Have Doubled In A Decade
Peak TV keeps hitting new peaks, up 7 percent in 2019 to a record 532 scripted shows. And don't expect it to stop anytime soon, executives say.
NBA Games Have Fewer Fans Watching on Linear TV, But Does That Matter?
The NBA's ratings don't necessarily matter as much as how the league's been able to create an enormous fan base via digital content.
Analysts Love Disney+ Fast Start, But Warn Churn Can Still Burn
Disney stock jumped after two analysts estimated Disney+ subscriber numbers were outperforming projections. But churn remains a concern as Disney rolls out new shows.

