The Future Of Television. Dissected Daily.
TV Advertising Trends: Online Travel Sites, Q3 2019
We examined the online travel industry’s Q3 advertising trends with insights from iSpot.tv, and looked at influencer marketing engagement benchmarks for the category with data from CreatorIQ.
Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory
XITE wanted to take advantage of Comcast X1's addressable ad capabilities. But the ad industry wasn't ready. Beachfront came up with a fix.
Connecting To Latinx Audiences With Connected TV
Latinx audiences use connected TV. Don't miss this opportunity to connect with them.
L.A. TV and Innovation Week: Streaming Wars, Data Wars, and 'Star Wars'
OTT is up, silos are down, and everyone is worried about privacy. Here's what we learned at the LA TV and Innovation Week conference.
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney's interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+.
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don't trust are a big part of the problem.

