Podcasting, an audio medium, could find its largest future growth opportunity in the lucrative world of OTT video advertising.

ESPN+ has topped 1 million subscribers as college football season is in full swing. Advertising around the service keeps popping up on TVs, too.

With follower fraud a concern for brands as they step into the influencer space, Fullscreen and CreatorIQ provide the steps to suss out the fakes.

Nike's advertising style has never been conventional. We took a look at the numbers behind the brand's approach on digital and TV.