"Crazy Rich Asians' made a splash at the box office in week one -- but it ends up the advertising strategy wasn't as "crazy" as it was just "smart."

Bud Light is giving Cleveland fans free beer -- but that's only part of the brand's strategy to capitalize on the NFL season.

Tiger Woods's impressive close to the 2018 PGA Championship brought in plenty of viewers, and got audiences talking as well.

There's talk of a "Frasier" comeback, but the popular show is already incredibly popular on Hallmark Channel and streaming services.

"Timeless" returns to NBC for a two-hour finale later this year -- a smart move given the response audiences have provided the show.