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Bud Light Scores Audience Attention During World Cup
Bud Light's ads scored with audiences during this year's World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.
Summer League Latest Example of NBA's Year-Round Broadcast Juggernaut
The NBA's used live content to create a year-round product for a captive audience. Summer League is just the latest example of this success.
Marketing Minute: Who's Scoring World Cup Attention?
The FIFA World Cup has earned attention even without the United States being in this year's tournament. A look at the brands and teams generating buzz.
Royal Wedding: Maximizing Audience Engagement from a Live-Streamed, Tentpole Event
IRIS.TV helped publisher partners get the most out of the Royal Wedding by optimizing the abilities of new and existing video inventory.