The Future Of Television. Dissected Daily.
Coca-Cola Continues Sports-Focused Ad Strategy Heading Into World Cup
Coca-Cola's leaned heavily on sports programming with its TV advertising this year -- a trend that should continue into this summer's World Cup.
Lowe's Seizes 'The Moment' Around Memorial Day
Many brands ran Memorial Day-themed ads on TV these past couple weeks. We look at Lowe's efforts to earn audience attention.
For One Play, J.R. Smith Took Over Twitter During the NBA Finals
The narrative of Game One of the NBA Finals was LeBron James's breakout performance... until J.R. Smith forgot the score.
According to Emotional Reactions, NHL Gets Stanley Cup Matchup it Wanted
Emotional reactions favored Washington and Vegas pretty heavily in the conference finals, which potentially makes for a more compelling Stanley Cup Final now.