The Future Of Television. Dissected Daily.
Engagement, Not Views, Becomes New Currency for Facebook Live
Facebook's initial move to stop paying for live videos could harm publishers, but the best content creators could be rewarded for more engaging work.
Discoverable, Live Content Essential to Today’s Marketing Mix
Live content continues its growth as a core part of every brand's marketing mix. TV[R]EV discusses that dynamic with Big Block's Seven Volpone.
Publishers Look to Twitter in Wake of Facebook News Feed Changes
Facebook's News Feed changes have major effects on the publishing industry. Some companies seem to be flocking to Twitter as a result.
CBS Streaming Sells Engaged, Younger Viewers That Watch More Video
CBS's new ad-supported streaming service is focused on superfans of certain content -- something that should be very appealing to advertisers.
The Revisionists: Allison Stern of Tubular Labs
Allison Stern is CMO and co-founder of Tubular Labs, which tracks trends across billions of online videos. Here, Stern talks about herself and her business
NBC's Live-Streaming Viewership Takes Off Around Olympics
The Olympics and Super Bowl have both earned a lot of streaming and mobile activity -- a big sign for streaming as part of major live event experiences.
Twitch's Average Streaming Audience Draws Closer to ESPN, Cable News
In January 2018, Twitch averaged nearly 1 million viewers. Those numbers put it at near-parity with cable news and ESPN -- a potential boost for OTT.