The Olympics and Super Bowl have both earned a lot of streaming and mobile activity -- a big sign for streaming as part of major live event experiences.

In January 2018, Twitch averaged nearly 1 million viewers. Those numbers put it at near-parity with cable news and ESPN -- a potential boost for OTT.

Brand safety concerns persist in 2018, which could be forcing a brand migration to premium environments for advertising inventory.

Digital advertising may be changed for the better as a result of Google Chrome's impending release of its in-browser ad-blocker.

The 2018 Olympics will be live-streamed all over, from NBC to Google and Snapchat. And even brands are getting in on the act, too.