Using Canvs, we dove into who (and what) drove emotional reactions on Twitter during Monday's College Football Playoff National Championship.

Live ads may get popular again, but it doesn't fix all of TV's issues -- it also may not need to, if brands adapt commercial lessons for streaming.

Increasingly, publishers and brands are taking back control of their audiences, and as a result, serving up more relevant content and ads.

Shaq's pitchman talents have been used by Ring before, but not on as big of a stage as the NFL Playoffs (as they were this past weekend).

Publishers want to be part of the "future of cable" -- which in part, is going to hinge on the growing value of Connected TV and OTT.

Viacom's latest move, buying influence marketing firm WHOSAY acknowledges where the industry's headed and a world outside of Facebook's algorithm.

Burger King's recent ads have been heavily focused on the NFL and NBA's programming, and the restaurant has earned positive attention scores as a result.

Forrester's recent study shows that nearly 75 percent of marketers are diving head-first into mobile for 2018, but less than half have the right tools.

Live video was on everyone's minds in 2017, and as 2018 gets going, it's clear that brands and publishers alike are still hooked.