The Future Of Television. Dissected Daily.
Google's 'Ask More of Your Phone' a Hit in Primetime
Google's new Pixel 2 device is getting buyers excited -- and TV audiences seem equally interested in the recent ad spot so far.
NBA and VR Streaming Could Be Slam Dunk for Fans, Brands
The NBA, Turner and Intel have announced a huge virtual reality initiative that will bring a whole new streaming experience to fans (and maybe brands too).
Brands, Publishers Stare Out Into the Abyss of Facebook's Algorithm
With personalization demands high and Facebook's algorithms changing rapidly, video content producers are up against tough choices.
Is Ad Transparency Regulation Coming for Facebook, Google, Twitter?
After an eventful week in Washington, ad transparency regulations could be coming. Plus more of the week's digital ad news...
What You're Watching: Week of November 6
Plenty of engaging live television broadcasts are coming to screens near you from November 6 through November 12. What are the biggest shows to watch?
Leading CMOs to Erin Andrews: Influencer Marketing Is Here to Stay
Chief Marketing Officers from JPMorgan Chase, Clorox and the USPS told the sportscaster that influencer marketing provides relevance, authenticity and killer ROI.
VR and AR Were Scary Content Successes For Halloween This Year
VR content -- both advertisements and films -- scared audiences this Halloween, and also earned some brand traction in the process.
AI, Personalization Poised to Power TV Advertising's Future
AI and personalization are shifting the way customers and brands interact, and it's also affecting the way content (and ads) are served up via video.