The Future Of Television. Dissected Daily.
Firefox Leaps Into the Future With WebVR Update
Firefox released a public update adding support for Oculus Rift and the Vive, making it much easier to use WebVR on headsets.
Brands Stand to Gain from Rick and Morty's Return on Adult Swim
With season three in full swing for Adult Swim's Rick and Morty, emotional reactions are way up, and that could mean big things for advertisers.
Discovery Buys Scripps and its Strong Ad Resonance for $14.6 Billion
Discovery's Scripps buy isn't just about content -- it's about proven success for advertisers on Scripps' successful family of networks.
#InspiredBy: Solving The Mobile Creative Crisis, Tricks Of The Trade
The Modern Marketing Summit has grown to include over 600 brands, agencies, and media companies, all discussing cutting edge techniques to reach consumers while delivering interactive user experiences.At last week’s gathering in Chicago, I hosted a panel along with Cameron Friedlander, the Global Head of Media and Marketing Technology at Kimberly Clark. During, several key topics continued to rise to the surface.
Twitter's 'Music is Happening' Ad Thrives Despite User Woes
Despite a stock dip coinciding with its earnings announcement, Twitter's live video investment is paying off with ad resonance these past couple months.
Kool-Aid, a Summer Staple, Finds More Ad Success During Warmer Months
Kool-Aid's summer popularity comes from its budget-friendly price point, but do the brand's ads experience a similar uptick in warm weather?