As the cost VR experiences comes down, brands can start working it into their strategies and holding it to the same standards as other content.

Twitter’s banking its future on live video content, and to make sure users are on board, they’re providing new features around event alerts within the platform, and branded timelines around specific events.

The PromaxBDA 2017 Conference kicks off at LA Live in Los Angeles this week, as over 2,000 PromaxDBA members head to the JW Marriott from June 5-8.

It’s not the number of unwatched channels that frustrates viewers, it’s the antiquated interfaces, byzantine viewing restrictions and seemingly punitive practices like non-skippable commercials on VOD. Call it paying Nordstrom prices for Kmart service. If Netflix, which costs $11/month, can provide a slick, recommendation-based interface that looks like it was designed sometime this millennium, why can’t America’s pay-TV providers, who charge their customers ten times as much?

Scatter's Zero Days film brings the medium one step closer to realizing the fully transformative power of documentary VR.

Canvs announced its brand-new Instagram API integration which allows customers access to emotional measurement capabilities for that platform.

Great VR experiences will soon simply become part of any good campaign. But by moving quickly, brands can still create an impression that lasts.

Fox Networks will no longer run "standard" commercials in VOD and digital . The fine print is that the change in inventory will be on FX and (maybe FXX) to start. So how big of a shift is that?

Turner’s TNT Overtime is smart as f*ck. So while you're watching my Celtics hopefully stage an epic comeback on Thursday evening, it's worth giving it a shot.

The spatial format wars will hopefully lead to better sound quality in VR, with some of those improvements spilling out into the real world as well.