The Future Of Television. Dissected Daily.
'Archer: Dreamland' a Dream Come True for Fans and Advertisers Alike
Ads that aired during last night’s premiere received an 89.35% average view rate (AVR is the percentage of an ad that is watched across all views of that ad), and nearly 82% of spots were watched to completion.
Netflix May Not Have Ratings, But It Still Needs Hits
Netflix has made a ton of high-quality programming across the gamut, from comedy to drama, documentary features to unscripted series. But just like the networks still judged by outdated metrics like Nielsen ratings, capturing what will compel people to subscribe is Netflix’s alpha and omega.
Which MLB Advertisers Could Hit Grand Slams This Opening Day?
Major League Baseball advertisers tallied over 16 billion TV ad impressions over the course of last season’s national broadcasts, according to iSpot.tv