Why the Emmy only highlight the industry’s urgent need to make more mainstream content + what not to do now that shoppable TV is becoming a thing.

Why Andy Jassy’s not wrong to question Amazon’s content spend and our TVREV take on Threads vs Twitter.

WBD is adding a live CNN feed to Max…overseas. Why they can’t do that in the US and why Roku and Paramount’s motorsports deal looks like the future of live sports on the FASTs.

Our take on Cannes, the messy optics and how to sound like you know what you’re talking about when you talk about AI.

While the big FAST services look for ways to differentiate themselves, generative AI promises to provide a superior experience for everyone involved.

Why getting rid of Chris Licht doesn’t really solve any of CNN’s meta issues and why Google and Meta should be very afraid of an ad-supported Amazon Prime.

Why Max is not actually a bad name and why the app is likely to be on most people’s must-have list + who Netflix needs to pay attention to as they crack down on password sharing.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Streaming brings changes to the television industry that no amount of protesting can remedy, WBD gets streaming into the black but CNN remains a problem.

Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?

Why Roku’s Wall Street troubles continue despite notable subscriber growth and how Paramount continues to spin the Pluto TV flywheel.

The future of cable news is streaming. We examine what that might look like, while offering Netflix some tips on handling their upcoming password sharing crackdown.

Why HBO was smart to drop the HBO name from Max and the real news behind Google’s TV OS update.

The TVOS wars heat up as Google makes gains and Roku solidifies its holds on the US. Meanwhile, viewer-per-household stats assume greater importance.

A look at baseball’s pivot to streaming RSNs and how that affects more than just sports, plus how to navigate the Upfronts and Newfronts like a pro.

The bigger news around Netflix’s ad business taking off plus all the ways the end of peak TV is good for the industry.

The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.

A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.

The wisdom of OEM’s venturing into FAST territory and the dangers of not fixing search and discovery on streaming.

TiVo fires the latest salvo in TV’s ongoing OS wars and a look at why digital style targeting on TV leaves big brands cold.