Sitcoms have long been broadcast TV’s strongest product. But streaming services struggle to retain viewers from season to season. Brandon Katz looks at why.

ZEASN EMEA President Ronny Lutzi explains why the TV industry needs a competitive independent operating system, and what he’s doing to disrupt the industry at large.

Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure.

OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.

In this interview from CES 2024, Mediaocean COO Ben Kartzman explores the importance of data independence for advertisers.

In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.

In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”

A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.

In this interview from CES 2024, LG Ad Solutions CMO Tony Marlow rejects the term “OS Wars”, explaining that it's not a "zero-sum game", and where LG sits among OEM's.

In this interview from CES 2024, IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.

Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.

At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 2 of 2

At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2

UK TV veteran Daniel Winner offers a game plan for media companies looking to survive today’s turmoil.

Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?

iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.

Camelot’s Michael Treon on how the IRIS_ID is helping them get the right ads to the right people at scale.

This week’s TVREV highlights, and more news across the industry.

How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.