The Future Of Television. Dissected Daily.
Addressability At Scale Makes It Into “Next Year”
Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.
How MyBundle.TV Lets Consumers Create Their Own Bundles
MyBundle.TV CEO Jason Cohen explains how the service lets broadband providers give consumers a way to create their own bundles.
How VIZIO Is Using Data To Help Figure Out The Programming Puzzle On Its FAST
VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.
How SpringServe’s Tiles Helps Smart TV OEMs Increase Revenue
SpringServe’s Joe Hirsch explains how Tiles helps smart TV OEMs increase revenue while enhancing user experience.
The TV Interface Is the Key To Pretty Much Everything
The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.
Samsung’s Justin Fromm On What’s New With The Rule Of 40
Justin Fromm discusses the latest findings from Samsung Ads’ updated report on the Rule of 40.
Hot Takes: How Should The TV Industry Protect Consumer Privacy?
Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.
How Pluto TV Benefits From Its Relationship With Paramount (And Vice Versa)
Pluto TV’s Jeff Shultz explains their mutually beneficial relationship with parent Paramount, and how together, they create a flywheel effect.
How SpringServe Helped Bring Programmatic Buying To CTV
SpringServe founder Joe Hirsch explains the gap in the CTV ad market that led to the company’s founding in the latest Thought Leaders Circle video.
Why Going Direct To Device Is A Winning Play For Political Campaigns
In this Innovator Spotlight from our new report on how streaming is changing political advertising, VIZIO’s Nyma Quidwai lays out the advantages TV OEMs can bring to the table.
Reaching Modern Gamers Requires A New Approach from Marketers
Samsung Ad’s Nick Barrionuevo explains why gamers are such a valuable audience for advertisers and offers some best practices on how to reach them.
Magnite’s Sean Buckley On Media Company vs OEM FASTs [Video]
Magnite CRO Sean Buckley on the relative advantages of OEM and media company-owned FASTs in this Innovator Spotlight video from the “FASTs Are The New Cable” report
How Amagi Is Helping FASTs to Experiment, Iterate and Ultimately Monetize
Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
Tom Ryan On The Value Of Curation And The Early Days Of Pluto TV
Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable
Why Magnite Is Bullish On The Future of FASTs
Magnite’s CRO Sean Buckley on ways they are helping clients to stay on top of the shift to FASTs in this Q&A from the new TVREV report, FASTs Are The New Cable.
It’s The Audience (Not The Device), Stupid
Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.
Taking The Complexity Out Of CTV. A Fireside Chat With MadHive’s Craig Berlingo
MadHive’s Craig Berlingo sits down with TVREV’s Alan Wolk in this Fireside Chat from TVREV’s Special Session at the StreamTV Show.
Streaming Has Been Embraced By Gamers And There’s No Going Back
Download Samsung Ads’ newest white paper. Only at TVREV.

