The Future Of Television. Dissected Daily.
Tom Ryan On The Value Of Curation And The Early Days Of Pluto TV
Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable
Why Magnite Is Bullish On The Future of FASTs
Magnite’s CRO Sean Buckley on ways they are helping clients to stay on top of the shift to FASTs in this Q&A from the new TVREV report, FASTs Are The New Cable.
It’s The Audience (Not The Device), Stupid
Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.
Taking The Complexity Out Of CTV. A Fireside Chat With MadHive’s Craig Berlingo
MadHive’s Craig Berlingo sits down with TVREV’s Alan Wolk in this Fireside Chat from TVREV’s Special Session at the StreamTV Show.
Streaming Has Been Embraced By Gamers And There’s No Going Back
Download Samsung Ads’ newest white paper. Only at TVREV.
Working With The Best Kingdoms In CTV
Smart TV/CTV merges the best of TV and digital to deliver a better consumer experience. Advertisers/Players should too.
A (Media) Ocean Washes Over Cannes
Mediaocean’s David Berkowitz on why they’re making waves at Cannes and what their Drishyam AI acquisition is all about.
How VIZIO’s New Co-Viewing Metrics Increase Efficiency For Buyers And Sellers Alike
In this exclusive interview, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement.
Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?
TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.
How Conviva Helps Programmers Make Better Content Decisions
Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.
How Guaranteed Business Outcomes Are Helping LG Ads Solutions Make Its Mark
LG Ads Solutions President Serge Matta explains the value of guaranteed business outcomes in this excerpt from TVREV’s latest special report.
The Television Industry Keeps Battling The Wrong Enemy
Every upfront season the television industry sets out to do battle with what they perceive to be the enemy—other TV industry players, CTV players in particular. Only that’s not the enemy they should be focusing on.
Netflix’s Subscriber Numbers, Advertising Pivot And What To Look Out For
Conviva’s Nick Cicero on what to look out for with Netflix as they move into advertising and out of rapid subscriber growth..
Hot Takes: Netflix Has Advertising. Now What?
TVREV Thought Leaders Circle members offer their advice to Netflix on how to approach its impending advertising business.
The Next Season of the Streaming Wars
Audiences use an average of 3.8 apps per quarter for streaming. Here’s how to make sure yours is one of them.
Was March Madness Worth It For Advertisers?
How to find the March Madness demo without spending big money on the games themselves.
Conviva’s Newest State of Streaming Report Uncovers The Value Of Content Discovery
Conviva’s Nick Cicero discusses why content discovery is such an important tool for streaming services to grow and retain their customer base.
For CTV Ads To Succeed, Think New, Not Old
New ad tech offers new opportunities, which requires new thinking to fully capitalize.

