Inscape's Ken Norcross On The Evolution Of TV Measurement

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape's Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up

TVREV 6/29/21 TVREV 6/29/21

WideOrbit’s Offeman: I'm A Big Believer In As Much Unduplicated Reach As Possible.

In video footage from our members-only Thought Leaders Circle event, WideOrbit's Will Offeman explains why he is a big believer in "as much unduplicated reach as possible."

Alan Wolk 6/28/21 Alan Wolk 6/28/21

Samsung Ads’ Justin Evans On Why Smart TVs Are Having A Moment

From our upcoming series on the emerging smart TV ecosystem, Justin Evans, Samsung Ads' Global Head of Analytics and Insights, talks about why smart TV's are having a moment and why ad-supported streaming having a major growth spurt.

TVREV 6/21/21 TVREV 6/21/21

Behind The Scenes At The TVREV Thought Leaders Circle Event

From our TV[R]EV Thought Leaders Circle event, MadHive's Christiana Cacciapuoti on the evolution of local addressable and why it's going to be even more attractive to big brands in the year ahead.

Justin Evans 6/16/21 Justin Evans 6/16/21

We Need To Look At Addressable Holistically

Samsung Ads' Justin Evans explains why streaming is such an important and exciting environment for addressable advertising and why ad-supported streaming is now rivaling ad-free streaming.

Alan Wolk 6/2/21 Alan Wolk 6/2/21

Mediaocean's Lance Neuhauser On The Importance Of Omnichannel

TV[R]EV's Thought Leaders Circle presents Mediaocean President Lance Neuhauser on the importance of omnichannel advertising and why it's the cornerstone of his company's business.

Bill Wise 5/26/21 Bill Wise 5/26/21

As Streaming Wars Rage On, Don’t Sleep on Linear TV

Mediaocean CEO, Bill Wise, discusses the state of linear TV in omnichannel advertising.