As the streaming wars shift to platform wars, Jo Redfern explores why YouTube—not Netflix—may hold the key to the future of sports media and monetization.

YouTube’s share of viewers rises to 12.4% in April ,according to Nielsen

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

Biggest streaming title is ABC’s long-running drama ‘Grey’s Anatomy’

Tubi unveils new interactive and shoppable commercial formats

‘I don’t think of them as a virtual MVPD. I think of them as linear channels that’s in a paid tier that we can grow,’ said Roku Founder Anthony Wood

MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.

VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.

Top 10 streaming shows distributed by 7 different platforms

A new report from Wurl looks at streaming’s newest phase, where retaining subscribers is just as important as obtaining them.

Streaming at work? Sure. Sharing passwords? I don’t know you that well.

Streaming had a 43.5% share , up from 42.6 in January. Broadcast and cable combined for a 44.4% share in February.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?

Jonathan Verk lays out the new rules for marketing FAST channels, relying on algorithms and social media to make discoverability easier.

How the Wall Street Journal Editorial Board has become the voice of the anti-MAGA center… and what that means for the media industry writ large.

TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.

In March 2020, Skype was a verb and Zoom was a largely unknown videoconferencing software company. What happened to since is a cautionary tale for companies in all industries.

Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA.