“Live sports programming continues to be an important driver of user growth, retention and engagement for streaming services,” said Bill Michels, Chief Product Officer at Gracenote.

Netflix revolutionized how we watch television, but its ambitious venture into original films appears to be flatlining with users. New data from Parrot Analytics reveals a concerning trend: as Netflix floods its library with more original movies, viewer interest continues to decline.

TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

“We are programming them and funding them at levels that give us the ability to enhance our television business,” the CEO said.

Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.

Pluto TV is diversifying its channel offerings by adding Revry, the global LGBTQ+ streaming network, at a time when many services are cutting back.

TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.

Satellite companies tell judge antitrust issues should continue to be litigated

Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.

The 6th Circuit Court of Appeals struck down the FCC’s net neutrality rules today. Our quick take on what to expect.

In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.

The Times TV Critic is dismayed by the arrival of what he calls “Mid TV.” But are greedy executives to blame or just mainstream tastes?

The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.

Why YouTube’s anything-and-everything content strategy looks to be where the future of television is headed.

This year, the share of smart TVs that solely streamed content hit 61% — a notable increase across the last few years, according to Inscape’s latest analysis.

Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.

Why FAST channels often get lost in the shuffle and how new AI-powered social media solutions can help get them noticed.