Why Max is not actually a bad name and why the app is likely to be on most people’s must-have list + who Netflix needs to pay attention to as they crack down on password sharing.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Streaming brings changes to the television industry that no amount of protesting can remedy, WBD gets streaming into the black but CNN remains a problem.

Incremental reach will be a hot topic during upfronts, and one recent iSpot study found some encouraging signs there for Fubo.

The economics of the streaming industry masks many of the real issues behind the WGA strike.

Is online “Stan” culture responsible for the lack of nuance in our political dialog? Or did social media make it inevitable?

Why Roku’s Wall Street troubles continue despite notable subscriber growth and how Paramount continues to spin the Pluto TV flywheel.

Cable news may have captured headlines this week but the long-term prognosis is grim.

The six key facets of FAST 2.0, the next evolution of the FAST ecosystem.

The future of cable news is streaming. We examine what that might look like, while offering Netflix some tips on handling their upcoming password sharing crackdown.

As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.

“Standing Up” a FAST channel is easy… if you’re a big media company. For everyone else, the reality is a lot different.

Why HBO was smart to drop the HBO name from Max and the real news behind Google’s TV OS update.

The TVOS wars heat up as Google makes gains and Roku solidifies its holds on the US. Meanwhile, viewer-per-household stats assume greater importance.

The latest consumer research from PCH and ESHAP reveals some surprising strengths for Disney, YouTube and vMVPDs.

If you’re not going to use Peacock to get the most out of the increased interest in Vanderpump Rules right now, then what’s the point of having a network-aligned streaming service?

The bigger news around Netflix’s ad business taking off plus all the ways the end of peak TV is good for the industry.

The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.

The world of sports TV rights has been one long escalator up, but it may finally be ending, as broadcast and cable audiences keep shrinking and regional sports networks collapse. Can streaming truly pick up the slack, at a reasonable price? The answer has big implications for the leagues, teams, players and fans.