ViacomCBS has declared that every corner of the mid-major media company is focusing on maximizing its streaming future. 

Comcast and NBCU clearly grasp the opportunity they have to push Peacock amid the Olympics-Super Bowl confluence, judging from the last month’s fusillade of news releases, announcements, presentations, and other public statements.

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The brutal plunge in share prices that hit Netflix after last week’s so-so earnings announcement is sparking broader questions about the economic underpinnings of the entire streaming-video sector.

Amid dramatic price increases and cuts in different parts of the world, and a plummeting stock price, Netflix’s upcoming earnings call is gaining plenty of attention.

The good news: Viewers are more engaged with streaming services

The bad news: Competition for viewer’s attention is going to get even more brutal

Sony says it wants to bring customers (and investors) joy. Who could it buy to accomplish that goal?

With streaming services already staking out content lanes over the last couple years, the “streaming wars” now shift toward volume-based conflict.

Disney Plus needs more programming, and more kinds of programming that appeal to a broader audience, says retiring Chairman Bob Iger. But it won’t be easy to preserve the brand while stretching its programming offerings.

The Big Three cable news networks have all seen big names depart in the past two weeks, part of a crucial period of realignment as they prepare to transition to their streaming future. And the questions are just as plentiful for local broadcast news organizations too.

Major streaming services could face a hurricane of cancellations and churn rates past 30 percent, a new report suggests. They better figure out some new tactics less dependent on their legacy operations.

If Comcast feels strongly enough about the need to pull content from Hulu and move it to Peacock, it might as well be all the way out on service it currently co-owns with Disney.

Disney says it will spend $8 billion more on its streaming programming next year. But with deep-pocketed competitors such as Netflix, Amazon and Apple –none of which have to pay for legacy operations – is that gargantuan increase enough? Warner Bros. Discovery faces some of the same questions as it prepares to merge.

U.S. home-entertainment revenues set more records in the last quarter, led by a burgeoning streaming-video sector, according to trade group DEG. The overall jump of 9.5 percent came despite increasing access to alternate entertainment options as the pandemic’s strictures continued to ease.