Apple in the streaming wars, but also playing a completely different game than its competitors.

It’s a big planet, with a lot of TV watchers. And getting as many of them a chance to watch Paramount Plus, Pluto, and now, SkyShowtime, is Kelly Day’s job as ViacomCBS’ president of international streaming services.

Following a streaming-focused TV season, Sunday's 73rd Emmy Awards being so streaming focused was no surprise. Streaming had been knocking on the door of this moment for half-a-decade and the pandemic's production challenges for linear TV broke that door wide open. But again, this was predictable.

What worked two years ago in linear streaming services is now already out of date compared to fast-evolving and stiff competition. More weirdly perhaps, successful free, ad-supported services (FAST for short) are dipping into a very old playbook to optimize the audience experience and keep viewers coming back.

Netflix isn't taking many risks. Is that a viable long-term strategy for the streaming service?

With vaccination rates plateauing and COVID-19 delta variant concerns — plus joint streaming releases — keeping audiences away from movie theaters, the movie “resurgence” of the summer may wind up being short-lived.

The impact of the pandemic and direct-to-consumer streaming services forced the hand of the studios to offer new theatrical movies at home. And now day-and-date home release has yet another tailwind in its favor: the evolving capabilities of the TV sets people have at home.

The huge haul of home entertainment dollars that’s washed into Hollywood during the pandemic set another record in the first half of 2021, according to new figures from industry organization Digital Entertainment Group. And that record $15.7 billion doesn’t even include as much as $1 billion in premium VOD revenues that studios aren’t reporting publicly, a top studio executive said.

A look at some of the red flags on the red N’s horizon, all of which sort of flow from each other like some TV-centric set of matryoshka dolls.

Between the pandemic and an influx of major new services, the number of U.S. subscription accounts has boomed, up 30 percent annually over the past two years, but niche subscription video services have done even better, more than doubling that estimable track record, according to a research note from analytics consultancy Antenna Inc..

Treating gaming and TV as competitors for screen time is yesterday’s battle. It’s no longer about competition, but complementing content.

Evan Shapiro has created one of his famous media universe maps detailing the "CTVerse" for our upcoming series of reports on the Emerging Smart TV Ecosystem.

Streaming video's last era ended this spring with a few more service launches, and now we're moving into a new era of TV. Here are the five big trends shaping streaming video's future.

Announcing TV[R]EV's newest Special Reports on the emerging smart TV ecosystem.

Apple continues to say little at big presentations about its TV+ "hobby," while competitors are preparing the kind of intensive programming that attracts and keeps subscribers around.

With momentum surging around streaming overall, is Netflix about to be left behind relative to its biggest competitors?

Amazon's latest move pushes the streaming wars toward a battle of big-dollar acquisitions.

As the Discovery-Warner merger continues to make waves, TV[R]EV analyst Alan Wolk explains what it all means.