The Future Of Television. Dissected Daily.
The Hits Keep Comin': New Scripted Series Have Doubled In A Decade
Peak TV keeps hitting new peaks, up 7 percent in 2019 to a record 532 scripted shows. And don't expect it to stop anytime soon, executives say.
Analysts Love Disney+ Fast Start, But Warn Churn Can Still Burn
Disney stock jumped after two analysts estimated Disney+ subscriber numbers were outperforming projections. But churn remains a concern as Disney rolls out new shows.
Pac-12, Apple TV+ May Not be the Answer to Each Other's Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.
Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory
XITE wanted to take advantage of Comcast X1's addressable ad capabilities. But the ad industry wasn't ready. Beachfront came up with a fix.
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don't trust are a big part of the problem.
