Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.

XITE wanted to take advantage of Comcast X1's addressable ad capabilities. But the ad industry wasn't ready. Beachfront came up with a fix.

Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don't trust are a big part of the problem.

Nexstar said it no longer will sell ads based on ratings, shifting to a "cost-per-impression" model that captures viewing on other platforms. So what's everyone else in broadcasting waiting for?

Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming "can be expensive" CEO Reed Hastings said.