The PromaxBDA 2017 Conference kicks off at LA Live in Los Angeles this week, as over 2,000 PromaxDBA members head to the JW Marriott from June 5-8.

It’s not the number of unwatched channels that frustrates viewers, it’s the antiquated interfaces, byzantine viewing restrictions and seemingly punitive practices like non-skippable commercials on VOD. Call it paying Nordstrom prices for Kmart service. If Netflix, which costs $11/month, can provide a slick, recommendation-based interface that looks like it was designed sometime this millennium, why can’t America’s pay-TV providers, who charge their customers ten times as much?

Turner’s TNT Overtime is smart as f*ck. So while you're watching my Celtics hopefully stage an epic comeback on Thursday evening, it's worth giving it a shot.

By leveraging audience affinity data, it is possible to understand online TV audiences better than ever before and draw insights that can inform personalized, cross-device strategies.