The Future Of Television. Dissected Daily.
TV Rankings: A HullaBOWLoo Kick Off to 2025
Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.
The Most-Watched TV Programming of 2024
NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.
Inside ESPN’s Playbook For The Expanded College Football Playoff
ESPN is pulling out all the stops for the new 12-team College Football Playoff with enhanced production, big-name talent, and cross-network collaboration to drive ratings and engagement.
As Sports Move To Streaming, Roku Wants To Bat Leadoff
Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.
Netflix KOs Other Streamers for Earned Media Value
The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.
A Look At The Regulatory Road Ahead For 2025 & Beyond - With David Oxenford
What kind of changes might lie ahead for broadcasters on the regulatory and legislative fronts? We ask a leading DC communications attorney for a reading of the inside-the-Beltway tea leaves.
TV Program Rankings: ‘Yellowstone’ Beats Everything But Football
Reruns plus the series finale of ‘Yellowstone’ captured a 0.96% viewership share across December 9-15, making it the No. 3 program by watch-time.
The Road To Reinvention: Why Local TV News Needs Upheaval To Move Forward
Despite attempts by legacy broadcasters to expand into digital platforms, apps, and social media, the core product remains constrained by the traditional linear broadcast format.
Football Remains King of TV Watch-Time
Sports lead Inscape’s ranking of most-watched TV programming for Dec. 2-8, while several news programs rise up week-over-week.
Local PBS Via Amazon Prime Shows How Commercial Broadcasters Have Lost The Plot
PBS’s partnership with Amazon marks a watershed moment - for the first time, viewers can access broadcast content for free on a major streaming platform, including full-signal local station programming.
TV Program Rankings: Football, NBA Lead for Watch-Time
The NBA grew its viewership share week-over-week and moves into third place, per Inscape’s analysis across November 18-24.
Despite Tech Advances, Local Ad Sellers Under Pressure to Achieve Growth Goals
A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.
It’s Time For Broadcasters To Pivot To NextGen TV - And Leave Retransmission Consent Behind
Broadcasters have relied on outdated regulations to protect their position in a media landscape that’s increasingly leaving them behind. The shift to ATSC 3.0 represents an opportunity for the industry to move forward.
TV Watch-Time for Basketball Jumps Up
NBA games scored a 0.89% viewership share across Nov. 11-17, while men’s college basketball grabbed 0.53%, per Inscape.
Deregulating TV Station Ownership Won’t Fix The Industry’s Problems — It’ll Make Them Worse
Increasing ownership limits and reducing regulations will do nothing to solve the industry’s existential issues; in fact, it will amplify the very weaknesses that threaten the future of local TV.
Just How Much Did Election Coverage Dominate TV Viewership?
Inscape’s ranking of the most-watched programs for Nov. 4-10 is overwhelmingly news-focused, with a bit of sports — and Yellowstone — thrown in.
The Most Interesting Findings From The NBA’s Unsealed Media Deals
The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).
U.S. TV Station Ownership Rules And Loopholes: An Explainer
TV station ownership rules were originally established to preserve localism, diversity, and competition in local marketplaces. Have they outlived their usefulness?
TV Program Rankings: ‘America’s Newsroom’ Beats NBA
Watch-time was down week-over-week for major sports, while several Fox News programs saw a boost, according to Inscape’s latest ranking.
Vibe.co’s Arthur Querou On Why SMB Self-Serve Is The Next Big Thing
TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.

