“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.

It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.

The NFL Playoffs captured a 33.62% viewership share across Saturday and Sunday, according to Inscape data.

Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?

A look at the most-watched programming for January 8-14, with insights from Inscape.

Meanwhile the football action continues, with NFL and college bowl games combined capturing over 14% of all minutes watched Jan. 1-7.

ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

Between the NFL and college bowl games, football captured nearly 20% of all minutes watched on live TV last week, per Inscape.

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Plus a look at the top holiday movies by watch-time on Christmas Eve, with data from Inscape.

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The NFL increased its viewership share from 7.60% to 9.25% week-over-week, per recent Inscape data

The league’s inaugural competition netted a 1.16% viewership share for the week, behind only the NFL, per Inscape data.

College Football’s consolidation looks assured following Sunday’s playoff selections that excluded Florida State.

Football scores for watch-time, news programs are back on Inscape’s ranking of top TV programs by viewership share

And an expanded slate of games fueled a week-over-week increase in football’s viewership share, per Inscape

Food Network, Bleacher Report helped fuel a 26% month-over-month increase in Max’s Earned Media Value, per CreatorIQ.

Both NBA and men’s college basketball saw week-over-week increases in viewership share, per Inscape.

But nothing comes close to football, which in total accounted for over 12% of all minutes watched last week.