ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

Between the NFL and college bowl games, football captured nearly 20% of all minutes watched on live TV last week, per Inscape.

Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.

How did our 2023 predictions pan out? Alan Wolk takes a quick look back.

Plus a look at the top holiday movies by watch-time on Christmas Eve, with data from Inscape.

Amazon suddenly has eyes on investing in Diamond Sports — something that actually makes too much sense.

The NFL increased its viewership share from 7.60% to 9.25% week-over-week, per recent Inscape data

The league’s inaugural competition netted a 1.16% viewership share for the week, behind only the NFL, per Inscape data.

College Football’s consolidation looks assured following Sunday’s playoff selections that excluded Florida State.

Football scores for watch-time, news programs are back on Inscape’s ranking of top TV programs by viewership share

And an expanded slate of games fueled a week-over-week increase in football’s viewership share, per Inscape

Food Network, Bleacher Report helped fuel a 26% month-over-month increase in Max’s Earned Media Value, per CreatorIQ.

Both NBA and men’s college basketball saw week-over-week increases in viewership share, per Inscape.

But nothing comes close to football, which in total accounted for over 12% of all minutes watched last week.

Marathons on Paramount Network and airings on CBS propelled ‘Yellowstone’ into Inscape’s top ten TV programs.

Hulu is all DIsney’s now—what that means and what DIsney needs to do about it. Plus why MLB needs to be worried about the World Series abysmal ratings.

Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.

The first week of NBA games captured 1.78% of watch-time, behind football and baseball but ahead of everything else on TV.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.

MLB remains at No. 3 on Inscape’s TV program ranking, but upped watch-time week-over-week.