ESPN signed yet another big rights deal, for Monday Night NFL playoff games. But as it racks up mega-deals, questions continue to grow about how long the Worldwide Leader can remain on the shrinking Pay TV bundle before it must fully embrace the direct-to-consumer streaming future.

Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the schools just don’t pick up and leave the conference now, or even next year.

Streaming is providing another opportunity for college athletic departments to connect with and own relationships with their audience (fans).

However much fans may have missed normal sports seasons and game telecasts in 2020, and are hoping this football season marks a return to the comforting traditions of the past, they’d better take a long look at what may be the end of an era. There are so many conflicting currents of massive change washing over sports right now that it’s likely the entire business will be wildly different within just a couple of years. And that has huge implications for “TV,” because we’re going to be watching those sports much differently in coming years.

ESPN's the big winner when the dust settles on Texas and Oklahoma's move to the SEC.

There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC

The sale of more than a quarter of the Los Angeles Lakers NBA team to co-owners of the Dodgers could help solve one of the worst problems in sports TV, and lead to a joint streaming service for fans.

The College Football Playoff seems prepared to expand from four to 12 teams. TV, as expected, is the biggest reason for the shift.

MLS Club Inter Miami's new streaming experience with Streamlayer plots a course toward the future of how we watch sports.

Sinclair Broadcast Group is making another big bet on sports TV, raising $250 million to finance a streaming service in the 21 markets where it owns cable sports services. The streamer could reshape the online streaming landscape, and add gambling with Sinclair's Bally's ownership.

Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers

TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts.

The NHL secures a 3x increase in TV rights. And while the focus is on linear, streaming is what could be the biggest benefit of these deals by the end of it.

Fans won't "love" the NFL for pitting its biggest day against Valentine's Day plans. And networks and restaurants probably won't either.

When half of all major league sports fans under 35 would rather watch clips than the full game, it's time for the leagues to ask why that is. We have our suspicions.

The NFL cashed in on network's desire to secure linear TV's future... and set up the peaceful transition to streaming.

ESPN's new deal with the NHL is an evolution in how Disney utilizes streaming services ESPN+ and Hulu.

Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here?