The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course

The coming return of EA Sports' popular college football game could spawn an influx of new esports fans young and old.

Super Bowl ratings declining set off some alarm bells -- but the more interesting conversation is around what it means for the future of the game on TV.

NBC's move to sunset NBCSN wasn't about sports -- it was about keeping cable afloat as it pivots to streaming.

Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)

The NFL's 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.

ESPN's going to shift to a TV app format (ESPN+ or otherwise) at SOME point... that point just won't come until other business concerns work themselves out.

Twitch is taking centerstage with the NFL and other content partners, but also can't lose what makes it unique at the same time.

With just two games between bad teams on Thursday, the NFL's ability to grab audiences on Thanksgiving could be thoroughly tested.

The Pac-12's latest streaming announcement misses the mark once more as the league won't just focus on trying to get live games to fans.

If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?

The Big Ten's return to the field in October should mean more ad impressions, more TVs tuned in and a more "normal" college football season.

According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.

TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.

MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.