ESPN's going to shift to a TV app format (ESPN+ or otherwise) at SOME point... that point just won't come until other business concerns work themselves out.

Twitch is taking centerstage with the NFL and other content partners, but also can't lose what makes it unique at the same time.

With just two games between bad teams on Thursday, the NFL's ability to grab audiences on Thanksgiving could be thoroughly tested.

The Pac-12's latest streaming announcement misses the mark once more as the league won't just focus on trying to get live games to fans.

If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?

The Big Ten's return to the field in October should mean more ad impressions, more TVs tuned in and a more "normal" college football season.

According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.

TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.

MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.

The NBA's kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.

MLB's announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.

Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?

As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.

Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.

As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.