The Future Of Television. Dissected Daily.
Report: What are Sports Audiences Watching When They're Not Watching Sports?
TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.
MLB's New 'Film Room' Further Democratizes Sports Video
MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.
NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA's kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.
MLB Playoff Expansion for 2020 Creates More Valuable TV Inventory
MLB's announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.
Can the Premier League Boost NBC's Peacock (or Vice Versa)?
Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?
Conference-Only College Football Season Could Have Numerous TV Effects
As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.
Despite Current Stalemate, MLB's Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.
As Sports Move to Return, Baseball is Looking Left Out
As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.
For TV Audiences, Advertisers & Networks, 'Group Play' NBA Return Could be Best Bet
The NBA's potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.
NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year's playoffs.
OTT Sports In Europe: What Comes Next?
A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic.
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas "bubble" setup, we could see months filled with live basketball games on TV.
NASCAR Will Test-Drive Return for Live U.S. Sports on Television
NASCAR will be the first U.S. sport to head back to competition, providing a potential road map for how others do the same this summer.
College Sports Cashing in on TV Again? Depends on Who You Ask
Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic?
BMW's Expands Esports Involvement With Five Team Deals
BMW is roaring into sports in a bigger way, significantly expanding its sponsorships with five deals involving esports teams in five countries.

