Madhive’s Kristin Wnuk On Local In The Programmatic Marketplace

The fourth installment of “Why Advertising Is Shifting To Local”, features Madhive’s SVP of Sales Kristin Wnuk.

Jessika Walsten 7/25/24 Jessika Walsten 7/25/24

LATV’s Gisella Fu-Ripp On LatiNation’s FAST Play

The third installment of “Why Advertising Is Shifting To Local”, features LatiNation and LATV’s Gisella Fu-Ripp.

Jessika Walsten 7/18/24 Jessika Walsten 7/18/24

How Vica Helps Local Advertisers Leverage AI to Get in the TV Game

The second installment of “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival, features Vica’s Michael Shields.

Tim Hanlon 7/18/24 Tim Hanlon 7/18/24

Does Local Sports Media's Future Lie in the Stars?

A first-of-its-kind deal to bring live streaming games of a major professional sports team to fans at no cost could be the death knell for RSNs.

Jessika Walsten 7/11/24 Jessika Walsten 7/11/24

Madhive’s Luc Dumont On Reach Extension And Advertising’s Shift To Local

Introducing our video series called “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival.