Streaming’s share of impressions rises to 14%

The digital giants are seeing double-digit gains as they pour resources into better targeting and increased effectiveness.

‘I don’t think of them as a virtual MVPD. I think of them as linear channels that’s in a paid tier that we can grow,’ said Roku Founder Anthony Wood

“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost

“There’s been no clarity, transparency, or knowledge of how good or bad all this data is. It's fueling everything here. And now we have those answers,” says Scott McKinley

Also industry news from AdOmni, Nexxen and LG Ads

“Finding the ideal reach and frequency is a reality with new technology,” the report says.

Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added

An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.

In-house ad-tech platform providing flexibility, targeting, measurement and new commercial formats

Digital video, retail media, social and search showing the biggest gains

Data companies Acxiom, Deepsync, Experian, LiveRamp and TransUnion have signed on as data partners working to standardize identity data for targeting and measurement.

Top 10 streaming shows distributed by 7 different platforms

The arrangement provides buyers using PubMatic with more opportunities to advertise in local news and live sports

‘Households With’ metrics provide info on age and gender for all 210 local markets and national TV based on big data

‘It is another desperate lawsuit from Nielsen that we believe is intended to stifle innovation and competition by burdening growing companies’ – VideoAmp statement

The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers.

Paramount Global first to offer clients clients new capability

Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report.

Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson.