Both NBA and men’s college basketball saw week-over-week increases in viewership share, per Inscape.

With the rights to two big box office hits, is Netflix poised to actually become a player in the Indian market?

Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.

Inscape’s Q3 Market Trends research shows just how much native apps are growing in a very short amount of time.

As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.

But nothing comes close to football, which in total accounted for over 12% of all minutes watched last week.

This week’s TVREV highlights, and more news across the industry.

Will Hulu’s reliance on linear library content prove a boon or boobytrap for Disney’s streaming strategy in the years to come?

Marathons on Paramount Network and airings on CBS propelled ‘Yellowstone’ into Inscape’s top ten TV programs.

This week’s TVREV highlights, and more news across the industry.

On three of these four major FAST services, viewers seem to prefer one form of content over another. Brandon Katz breaks down why that is and what it means.

The first week of NBA games captured 1.78% of watch-time, behind football and baseball but ahead of everything else on TV.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.

This week’s TVREV highlights, and more news across the industry.

While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.

MLB remains at No. 3 on Inscape’s TV program ranking, but upped watch-time week-over-week.

This week’s TVREV highlights, and more news across the industry.

But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.

“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.