With ACR assuming an even larger role in the measurement universe, CCR’s media monitoring expertise takes the spotlight.

IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”

NCAA basketball tournaments lead Inscape’s most recent ranking of the most-watched TV programming, while NBA jumps into the top five and MLB takes sixth place.

Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.

With uncertainty swirling around Bally Sports RSNs, as many as 42 U.S. teams are potentially affected — and none more than MLB clubs that are about to start the 2023 season.

Data from Inscape reveals just how much time people are spending watching March Madness live this year.

VIZIO’s case study measured the impact of three different Home Screen activations across multiple advertiser categories in delivering against brand KPIs.

The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

Weekly watch-time increased for men’s college basketball games, while the Oscars take fourth place on the program ranking.

A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.

Songtradr’s new “Music of Beer” report shows which brands made the right choices with music selections for ads in 2022.

Tax filing services are accounting for a smaller share of all TV ad impressions early in the year, as iSpot data shows.

For the first time this season, women’s college basketball makes it into the ranking of the most-watched programs, landing at No. 17. Meanwhile, men’s college basketball and NBA games hold steady in first and second place, respectively.

Much of the recent drama about cable news is focused on ratings, a concept much of the industry now regards as quaint. Is that a signal of end times or something else?

iSpot data shows that Blue Buffalo has been advertising a lot more on TV in 2023.

Applebee’s started the year by banking on The Rolling Stones’ lasting popularity — a smart move, as Songtradr data shows.

The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results.

Men’s college basketball captured 2.37% of all live, linear minutes watched during the week, while NBA games accounted for 1.38% of watch-time.

In January, Disney and Paramount fought it out to see which media property had the highest reach amount U.S. YouTube and Facebook audiences.