The Future Of Television. Dissected Daily.
Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube
Data from Tubular Labs shows there’s still plenty of room for sports video views to grow on platforms like YouTube.
Privacy And Clean Rooms Take Center Stage At CES – Again
Bob Ivins on why privacy and clean rooms are finally coming into their own this year.
Travel Audiences Love The Beach
A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...
Three Giant Honking Caveats About Nielsen’s Gauge Report
Before you interpret Nielsen’s latest The Gauge report, make sure you read these three crucial caveats from TVREV.
What Is Media Monitoring And Why Should You Care About It?
CCR Media CEO Shea Kelly explains what media monitoring is and why it is so important in today’s complex environment.
Why Inscape’s National Representative Panel (NRP) Will Help Accelerate The Adoption Of ACR Data
Inscape’s Charbel Makhoul explains why their new National Representative Panel is a huge step forward for ACR data.
Most-Seen Brands On TV: Restaurants Surge
iSpot’s upcoming end-of-year report reveals Domino’s as the most-seen brand of 2022, while other food brands grew as well.
NBCU Boosts Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts
CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…
Electronics Video Viewers Want To Go Fast
Data from Tubular Labs’ recent category infographics shows electronics viewers have an affinity for car-related content (plus other insights).
Mexico Soccer Fans Are 61.9x More Likely To Shop For PS5 Games On Amazon
Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity
Sponsored Holiday Shopping Posts Rise On Instagram
With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram…
You Want The Truth?
Q3 data from the Truthset Data Collective shows how common inaccuracies are for data points like DMA, military status and more.
Workwear Videos Win With Fashion Audiences
A new Tubular Labs fashion infographic shows what audiences are watching in the category, what they’re buying and where opportunities could lie for both brands and creators.
NFL Gobbles Up Turkey Day Watch Time
The NFL accounted for more than a quarter of TV watch-time on Thanksgiving Day this year, according to Inscape.
Retail Giants Blitz Thanksgiving
The holiday season kicked off over the holiday weekend as retail giants were everywhere on TV.
U.S. Soccer Fans Are 91.7x More Likely To Shop For Sunglasses On Amazon
Amid the World Cup, insights from Tubular Labs show interesting shopping trends: Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).
Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles
Despite Cristiano Ronaldo's noted struggles – and flameout – with Manchester United, the Portuguese star's Instagram following continues to grow.
World Cup 2022 Kick Off: Viewership Insights From the First Two Days
The World Cup accounted for 2.17% of all live, linear minutes watched Nov. 20-21, in second place for watch-time behind the NFL (16.90%).
These Shopping Categories Score With Soccer Fans
Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.
Reels-y Effective Content Types On Instagram
New survey data from CreatorIQ sheds light on the state of the creator economy in 2022.

