VIZIO’s recent case study shows how its Household Connect shows how Household Connect led to better campaign results for one travel brand.

Data from Tubular Labs shows how assumptions about Gucci’s shoppers may be false, as social video data points to a different consumer profile.

Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.

Advertisers are missing the mark with Hispanic consumers — something validated audience data can fix.

In recognition of Hispanic Heritage Month, CreatorIQ has compiled a list of the creators with the largest Hispanic audience

Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.

New data from Tubular Labs shows a 30% increase in beauty video views on YouTube over the last year.

iSpot data shows how COVID-related TV ads have trended since the start of 2020 — along with pharma’s recent rise.

Tubular Labs’ latest category infographics show gaming categories with room to grow, and what gaming audiences are shopping for on Walmart.

In the time since Queen Elizabeth II’s passing, social video views around her life, death and memorial have ballooned as audiences seek out information.

Data from Tubular Labs shows what Allbirds site visitors are watching on social video — which helps targeting and creator partnership decisions maximize ROI.

A quick look at HBO’s Emmys success relative to competitors like Netflix.

The U.S. Open was a roaring success for the sport — and TV advertisers this year.

In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power

Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.

LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.

Download Samsung Ads’ newest white paper. Only at TVREV.

Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.

Tubular’s expanded Consumer Insights capabilities give customers the ability to measure ad/content impact across the funnel.