Apple’s first Friday Night Baseball streamcast represents a big shift for its subscription streaming service, TV+, but especially for Apple’s relationship with advertising. Where will it go next: an ad-supported tier? More live sports? More targeting?

Stats on Grammys, March Madness, Consumer Loyalty Preferences, Food & Drink on Social Video and "Service Hoppers"

Stats on ABC’s Oscars results, SVOD churn rates by generation, brand loyalty drivers, March Madness viewership, and more…

PLUS: The impact of the password crackdown, consumers take back their data, and Fashion/Apparel data rules social video and influencer EMV results

This week’s Data Dose dives into Disney+’s Turning Red blitz, pre-March Madness hoops hype, Squid Game data and more.

Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.

Short videos have grown views by nearly 1000x since January 2021, yet uploads haven’t risen by the same amount. Time for brands to jump in?

Which programs accounted for the most TV watch-time in 2021? We dig into data from VIZIO’s Inscape…

Is Spider-Man: No Way Home a harbinger of box office success to come, or just a one-off wonder?

Squid Game quickly became Netflix’s best program, but where there any other factors that contributed to it’s long-running success? We’re breaking down Mr. Beast’s Squid Game and how it’s boosted the Netflix program.

A new metric from Tubular Labs connects viewership of product videos online with Amazon purchases by those audiences in the next 30 days. Electronics purchases had a particularly high correlation, but more broadly, the metric will help publishers better pitch the value of their audiences.

Retail brands were on the menu for TV viewers throughout the ‘Turkey Five’ in an effort to boost holiday sales.

If you asked ten ad tech veterans what constitutes first-party data, you’d likely get ten responses that all map back to identity. From email addresses to demography, the industry’s view on what defines first-party data tends to focus exclusively on audience data. But are we missing part of the point? What about context and all of the data associated with it too? Shouldn't we be paying attention to that too?

Perhaps it’s no surprise that FOX would find itself in a position of consolidating its advertiser base to a few brands that want to go big and “believe”. But even with that in mind, it’s still a surprise to find out that almost 20% of the network’s advertising so far this year is limited to just three brands.