A new report from Tubular Labs shows how gaming content continues to explode, with influencers driving the bus.

After 11 successful seasons, the popular zombie thriller series The Walking Dead is coming to an end. Fans have been waiting for this season for a while – the season 10 finale, along with the entirety of season 11 were delayed due to the pandemic – leaving fans hungry for a conclusion to the story. We took a look at how the final series premiere performed against competitors on the same night, how this season premiere compares to the season 10 premiere (which aired before the pandemic), and the Emotional Reactions fans demonstrated as they start to come to terms with their favorite show coming to an end.

The 2020 Tokyo Olympics came and went, and were loaded with drama across nearly every event. Whether it involved The US Men’s Basketball Team redeeming themselves in the Olympic Finals against France, Katie Ledecky continuing to dominate across multiple swimming events, or Simone Biles deciding to sit out of several Gymnastics events to prioritize her mental health, the 2020 Olympics were able to keep the world entertained despite being a year delayed. We‘ll cover how these Olympic Games stack up against other major sporting events from the past year, look at what events were able to drive the highest rates of Emotional Reactions and Passion, and which athletes were the talk of the Olympic Games.

Apollo's ability to turn Yahoo into a larger sports betting player could make or break the Verizon Media acquisition.

Get key viewership, advertising and social video insights around Hollywood's biggest night, featuring data from VIZIO's Inscape, iSpot, Tubular Labs and Canvs.

In this article, we examine viewership trends around "Grey's Anatomy" including what other shows fans are watching, crossover with other medical dramas and more.

A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem.

A look into the billions of TV ad impressions that crime-related shows have delivered so far this year, using insights from iSpot.tv.

Original shows on Netflix remain the most in demand with audiences in major markets, a new study found, but competitors led by Disney+'s 'The Mandalorian' are starting to reshape the fan landscape.

Beyond how each crime series performed and related on an emotional level with viewers, I also found great insights into the ways that crime series and viewers related and what brands they chose while bingeing.

TV[R]EV's latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise.

Using insights from Tubular Labs, we examined how social video has been deployed to engage and excite viewers around some of the most recent Golden Globe winners.

Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot.

A deep dive into the Arrowverse's latest show, "Superman & Lois," using insights from VIZIO's Inscape and iSpot.tv.

BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition.

We dove into the viewership trends around Fox's "The Masked Dancer," including a look at viewership crossover with other popular competition shows, using insights from VIZIO's Inscape.

According to data from Tubular Labs, the most-watched Super Bowl-related YouTube video wasn’t a clip from the game or a commercial — it was Pepsi’s full halftime show featuring The Weeknd.