The Future Of Television. Dissected Daily.
Influencer Spotlight: The Space Gal
Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who's working to increase science literacy.
Fall 2020 Wrap-Up Report: Viewership Trends via Inscape
In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package.
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.
New Special Report: Fall TV Viewership Trends
Inscape's latest viewership report has audience insights for a few high-profile shows that returned this fall, including "The Voice," "The Bachelorette" and ABC comedies. Download it for free today.
Sports Viewership Trends: A Special Report
This free special report from VIZIO's Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more.
At Least TV Measurement Is Getting More Accurate
While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement.
What People Watched Over Thanksgiving Weekend
It wasn't all football and the Macy's parade this weekend - here's what else people were watching, per VIZIO's Inscape.
Influencer Spotlight: Binging With Babish
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of "Binging With Babish," a unique show that blends cooking with TV and film.
New Special Report: Political TV Viewership Trends
This (free!) report from VIZIO's Inscape highlights TV insights around politics as the 2020 election heated up. Get minute-by-minute viewership trends for the debates and town halls, see what happened with live TV tune-in when news networks called the election and more.
‘The Voice’ Returns: Quick Viewership & Ad Insights
NBC's "The Voice" kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO's Inscape and iSpot.tv.
Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video
The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV.
TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements
There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot.
‘The Bachelorette' Is Back: Quick Viewership & Ad Insights
ABC's "The Bachelorette" is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere.

