The Future Of Television. Dissected Daily.
Influencer Spotlight: Binging With Babish
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of "Binging With Babish," a unique show that blends cooking with TV and film.
New Special Report: Political TV Viewership Trends
This (free!) report from VIZIO's Inscape highlights TV insights around politics as the 2020 election heated up. Get minute-by-minute viewership trends for the debates and town halls, see what happened with live TV tune-in when news networks called the election and more.
‘The Voice’ Returns: Quick Viewership & Ad Insights
NBC's "The Voice" kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO's Inscape and iSpot.tv.
Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video
The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV.
TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements
There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot.
‘The Bachelorette' Is Back: Quick Viewership & Ad Insights
ABC's "The Bachelorette" is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere.
New TV[R]EV Special Report: TV In The FAST Lane
TVREV's new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem.
72nd Emmy Awards: Quick Viewership and Ad Insights
Get viewership and advertising highlights from TV's biggest night, with data via Inscape and iSpot.
NFL Dominates a Sports-Filled Weekend
A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot.
Hello, Football! Viewership Trends for the NFL’s Season Opener
According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.

