The Future Of Television. Dissected Daily.
Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior
We used glass level data from Inscape to surface viewership insights around news coverage of the New Hampshire Primary results.
Crossover & Other Viewership Insights for ABC’s “-ish” Shows
We looked at viewership trends around ABC's sister shows grown-ish, mixed-ish and black-ish, using insights from Inscape.
The Holiday Movie Wars: A Look at Viewership Trends for Hallmark and Lifetime Originals
A look at viewership trends around some of the popular Christmas movies on Hallmark and Lifetime, with insights from Inscape including viewership crossover, audience location and minute-by-minute tune-in.
2019 Holiday TV Ad Spend Is Up Year-Over-Year
The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here's a look at trends we've seen so far, with insights from iSpot.
‘Rick and Morty’ Returns — Here Are Viewership Trends So Far
A look at viewership trends for the first three episodes of "Rick and Morty" season four, with insights from Inscape.