Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).

What's causing the increase in cord-cutters, and what can we learn from those customer behaviors as they stream preferred programming?

Sunday's Phelps vs. Shark broadcast was a swimming success for online conversation. The interest leading in made it an attractive place for advertisers, including Boeing, which has put its "Veterans Make Us Better" spot front-and-center all year.