The Future Of Television. Dissected Daily.
Phelps vs. Shark Provides Latest Win for Boeing Veterans Ad Spot
Sunday's Phelps vs. Shark broadcast was a swimming success for online conversation. The interest leading in made it an attractive place for advertisers, including Boeing, which has put its "Veterans Make Us Better" spot front-and-center all year.
Megyn Kelly is Playing You: What Did You Expect?
It should be no surprise to anyone that Megyn Kelly's new show would plant a flag directly in the heart of the controversial.
MVPDs Hold On Tight While TV Re-targeters Hope to Avoid Pitfalls of AdTech
Everyone’s in TV for the [R]EVenue, and that’s what we’ll be covering each week in this Wednesday newsletter.
Television’s Last Stand
It’s not the number of unwatched channels that frustrates viewers, it’s the antiquated interfaces, byzantine viewing restrictions and seemingly punitive practices like non-skippable commercials on VOD. Call it paying Nordstrom prices for Kmart service. If Netflix, which costs $11/month, can provide a slick, recommendation-based interface that looks like it was designed sometime this millennium, why can’t America’s pay-TV providers, who charge their customers ten times as much?

