The Future Of Television. Dissected Daily.
'Archer: Dreamland' a Dream Come True for Fans and Advertisers Alike
Ads that aired during last night’s premiere received an 89.35% average view rate (AVR is the percentage of an ad that is watched across all views of that ad), and nearly 82% of spots were watched to completion.
Will YouTube TV Shake Apple Into Competing? Or Has It Already Headed to a New Platform?
It’s likely, after all those years of frustration with the pay-TV industry, that Apple’s attention is now focused elsewhere. Several reports suggest the company is turning its flagship iPhone into the next media platform – augmented reality – rather than continuing to try to fix the last one.