iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.

During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and resonate with diverse audiences.

Guerra recently spoke with Marketecture Media Co-Founder Jeremy Bloom about the origins of Advance Women, the power of “friend-tors,” and why authenticity is key.

In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.

Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports

Booze marketers see streaming as an increasingly important channel.

Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.

Streaming’s share of impressions rises to 14%

The digital giants are seeing double-digit gains as they pour resources into better targeting and increased effectiveness.

“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost

Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.

“Finding the ideal reach and frequency is a reality with new technology,” the report says.

Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added

TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

In-house ad-tech platform providing flexibility, targeting, measurement and new commercial formats