The Future Of Television. Dissected Daily.

John Cassillo 7/19/19 John Cassillo 7/19/19

Amazon Lets Prime, Echo Take Center Stage for TV Advertising

Amazon's TV ad spend showed a slight uptick in the weeks leading up to this year's Prime Day -- but through Prime and Echo, not general Amazon advertising.

Alan Wolk 7/19/19 Alan Wolk 7/19/19

Week In Review: Wall Street Wallops Netflix, Sinclair STIRR Is A Hit

Alan Wolk 7/18/19 Alan Wolk 7/18/19

Stop Trying To Make “Netflix Killer” Happen. It's Not Going To Happen

Alan Wolk 7/17/19 Alan Wolk 7/17/19

Waiting For Addressable: Why It’s Taking So Long For The Industry To Get Its Act Together

Alan Wolk 7/11/19 Alan Wolk 7/11/19

Flixcopalypse Now! (And What You Should Be Looking For)

Eleanor Semeraro 7/10/19 Eleanor Semeraro 7/10/19

Summer Blockbusters: Ad Spend and Attention Trends

Alan Wolk 7/10/19 Alan Wolk 7/10/19

MadHive Goes Local: Q&A with CEO Adam Helfgott

Alan Wolk 6/28/19 Alan Wolk 6/28/19

Week In Review: FAST Times At TV High: Tubi Tops 20 Million Viewers, FuboTV Launches Sports FAST

Alan Wolk 6/21/19 Alan Wolk 6/21/19

Week In Review: Cable Goes Addressable, Locast Goes To California

Alan Wolk 6/19/19 Alan Wolk 6/19/19

The REVisionists: VIZIO's William Wang on The Last Great American TV Manufacturer

Alan Wolk 6/14/19 Alan Wolk 6/14/19

Week In Review: Ad Agencies Join Project OAR, AT&T To Make DirecTV Now Part Of WarnerFlix

John Cassillo 6/14/19 John Cassillo 6/14/19

Movies Dunk All Over 2019 NBA Finals

Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.

Valerie Bischak 6/13/19 Valerie Bischak 6/13/19

How AVOD Provides an Answer to Subscription Fatigue

Ad-supported video-on-demand (AVOD) services are providing free options for the digital TV ecosystem while also providing a value proposition for brands.

Eleanor Semeraro 6/11/19 Eleanor Semeraro 6/11/19

These Five Direct-to-Consumer Brands Are Spending Big on TV in 2019

Charlene Weisler 6/10/19 Charlene Weisler 6/10/19

The Confusion Between Data and Measurement

Alan Wolk 6/9/19 Alan Wolk 6/9/19

As Brands Return To Television, Confusion Around Measurement And Addressability Remain Key Issues

Mike Shields 6/7/19 Mike Shields 6/7/19

We Hate to Quibi-le, But You Might Want to Bet Against Katzenberg This Time

Alan Wolk 6/6/19 Alan Wolk 6/6/19

Can HbbTV and ATSC 3.0 Turn Broadcast Into A Broadband Competitor?

Alan Wolk 6/4/19 Alan Wolk 6/4/19

The Upcoming Flixification Of Network TV

David Bloom 6/4/19 David Bloom 6/4/19

Fortnite Becomes The Social-Media Experience Of Teens' Choice

The video game Fortnite has become much more than that for teens and tweens, says an NRG study. Now it's more a social-media site and messaging service too. Brands need to adapt to reach that audience.