The Future Of Television. Dissected Daily.
Movies Dunk All Over 2019 NBA Finals
Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.
How AVOD Provides an Answer to Subscription Fatigue
Ad-supported video-on-demand (AVOD) services are providing free options for the digital TV ecosystem while also providing a value proposition for brands.
Fortnite Becomes The Social-Media Experience Of Teens' Choice
The video game Fortnite has become much more than that for teens and tweens, says an NRG study. Now it's more a social-media site and messaging service too. Brands need to adapt to reach that audience.
Apple Appears Set To Move Beyond TVOD, The World Wide Web
At Apple's WWDC, expect to see iTunes broken up, the end of TVOD, and the rise of an app-focused and integrated future for both mobile and desktop.
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life
Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about "Influence 2.0," what it means for brands and advertising, and his new book, "Life Scale," and how we need to rewire our approach to all our digital distractions.

